General

Sea dog blueberry beer

Sea dog blueberry beer

Sea dog blueberry beer

Sea Dog is the brand name for a range of beers made by the British brewery Greene King, and is an award-winning range of beers. It has been described as "a classic British style of beer, but with a distinctive sea-dog nose. It is brewed using malted barley, English hops, and natural sea-salt to produce a range of different beers, such as India Pale Ale and Mild, using a classic English ale yeast.

The beer was first produced in 1989, and was brewed at the brewery's Bewdley plant in West Midlands, England, for the first time in April 1990. It won a gold medal at the 1999 International Beer Challenge and was named the best in its category in the 2004 Campaign for Real Ale (CAMRA) Great British Beer Festival.

History

Sea Dog beers have been brewed at Greene King's Bewdley brewery since it first opened in 1987, and the range now contains six beers.

The name Sea Dog was invented as a marketing idea for the new range of beers. A Greene King marketing director called Phil Wright suggested using the sea as a theme for marketing the beers, after seeing how well another of the brewery's beer brands, Old Speckled Hen, had done at the CAMRA Great British Beer Festival of 1984.

The beers were launched in September 1989, and by November 1989, they were selling at around 3,500 pubs in the UK, though sales were limited by the size of the can, which is 5.5 gallons (22.0 liters). They became an instant success, and in 1990 the brewery was forced to double production at Bewdley to meet demand. By November that year, the brewery was selling more than 2,000 cans of the beer every week. By January 1991, sales of Sea Dog stood at 10,000 per week.

By September 1991, the brewery had been taken over by Greene King Group, and sales of Sea Dog had increased to almost 13,000 per week. In that same year, the brewery's marketing director Phil Wright, a keen yachtsman, became a "Sea Dog Captain", sailing a yacht on the English Channel to promote the beer. The beer's success at CAMRA's Great British Beer Festival of 1991 resulted in a silver medal in the beer's "Best Bitter" category. By January 1992, Sea Dog was selling 17,000 cans of beer each week, and by April that year, the brewery was selling an average of 20,000 cans of the beer each week.

During 1994, sales of Sea Dog reached 25,000 per week, with the brewery brewing an average of 350,000 cans each week. In 1995, the brewery decided to sell the beer in cans that are a fraction of the size of the standard 5.5 gallon can. The company sold 100,000 cans of beer each week, and was able to use the smaller cans, which are 8.5 gallons (34.1 liters), to fit the beer into the cooler. The smaller cans were also easier for bar staff to handle, as they could more easily be stored in the bar, and the smaller size meant that customers could drink more than a pint in one go.

In 1997, sales of Sea Dog reached 30,000 cans of beer each week, with Greene King's marketing director Phil Wright being awarded the title of Sea Dog Captain. In that same year, the brewery released an ale called Sea Dog Extra Strong, which was the first of the brewery's beers to be brewed with sugar, which it used to produce a "hoppy" and "fruity" ale. In February 1998, sales of the ale reached 2,000 per week, and by September that year, the brewery was selling around 6,000 cans of Sea Dog Extra Strong per week.

The first of the brewery's seasonal beers, the seasonal Winter Warm, was launched in April 1998, and was brewed with the brewery's "Snowflake" yeast, which was able to produce a range of different beers that matched the cold winter weather. The company introduced the Winter Warm in October 1998. In that same year, Sea Dog became the first beer to be promoted through television commercials.

In 1999, Sea Dog received the gold medal in the "Best Beer" category at CAMRA's Great British Beer Festival. The brewery's marketing director Phil Wright, was awarded the title of Sea Dog Captain for a second time. By 2000, sales of Sea Dog had reached 50,000 cans per week, and in that year, Sea Dog won the title of "Brewer of the Year" at the British Beer &, Pub Association's Beerfest, which was organised by the CAMRA's Campaign for Real Ale (CAMRA) and the British Beer &, Pub Association (BBPA). The brewery's "best seller" was Sea Dog Extra Strong, which was brewed with sugar to make an "hoppy" and "fruity" ale. The brewery's marketing director Phil Wright described the brewery's beers as "classic British beers, but with a distinct sea-dog nose. They are all brewed with malted barley, English hops and sea salt, and use a classic English ale yeast."

By October 2000, the brewery had sold a total of 250,000 cans of beer. In that same year, Phil Wright received the award of Sea Dog Captain for a third time, and sales of the brewery's "best seller" of that year, Sea Dog Mild, reached more than 25,000 cans per week. Greene King's marketing director Phil Wright was awarded a fourth title of Sea Dog Captain, and in November that year, the brewery brewed an ale called Strong Island, which was the first beer brewed at the brewery to be fermented with sugar to make a "hop-filled" and "fruity" ale.

In November 2002, the brewery launched a new beer, India Pale Ale, which was a strong pale ale. It was the first beer in the UK to be produced using sugar to make a "hop-filled" and "fruity" ale. The company sold the beer in 500- and 750-millilitre (1.7 and 3.8 gallon) cans,


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